Product designer, systems thinker, and brand strategist bridging design and engineering.
13+ years across brand, design, and technology — from Xbox executive presentations at Microsoft to founding an internationally-stocked luxury label. Now consulting from the Sunshine Coast.
I'm Amanda — a product designer and systems thinker based on Australia's Sunshine Coast, with 13+ years across brand, design, and technology.
My work sits at the intersection of design and engineering. I've designed executive presentations at Microsoft for Xbox and Microsoft Health leadership — supporting Phil Spencer, Panos Panay, Todd Holmdahl and others — and founded LUXLA, a luxury accessories label stocked internationally and worn by clients including Whitney Port, Emmy Rossum, and Abigail Breslin. In between I've designed collections for NastyGal, Wasteland, and Sofia Boutique, and consulted with C-level executives to translate strategy into visuals that move companies forward.
Today I focus on brand development, product design, and consulting for founders and executives — and speak openly about building a professional life around AuDHD and Ehlers-Danlos syndrome.
My work moves between strategy, craft, and storytelling — all in service of people becoming more themselves, on the page and in the room.
Identity, voice, and positioning for founders and growing businesses. Previously designed collections and marketing for NastyGal, Wasteland, and Sofia Boutique.
Strategic advisory and executive-grade communications for senior leaders. Designed presentations for Microsoft Xbox leadership including Phil Spencer, Panos Panay, and Todd Holmdahl.
Systems thinking applied to physical and digital products. B.S. Industrial & Product Design (University of Oregon). Focus on AI, emerging tech, and human-centered systems.
Editorial and commercial modeling with a focus on mature, inclusive, and authentic representation.
A snapshot of recent projects across consulting, design, and editorial. Full case studies available on request.
Brand and direct-booking website for four privately-owned Queensland holiday homes on the Kirra & Hervey Bay coasts.
Full identity, mascot, and event website for the Twin Waters Residents Association's annual community celebration of hero dogs.
Identity refresh for a wellness studio repositioning to mature, sensory-led audiences.
Communications coaching program for a SaaS leadership team preparing for Series B.
End-to-end product design for a calm-tech health companion app for chronic illness.
Editorial campaign celebrating mature beauty along the Sunshine Coast.
Recent editorial and brand campaign work — celebrating mature, embodied, unapologetic beauty.
I live with AuDHD and Ehlers-Danlos syndrome — conditions often invisible, frequently misunderstood, and rarely seen in professional spaces. I write, speak, and consult on how to make workplaces and communities genuinely accessible to neurodivergent and chronically ill people.
Talks for teams, councils & community groups.
Essays on neurodivergence, work, and design.
Accessibility audits for brands and products.
A monthly note on brand, design, accessibility, and what I'm curating for the Vintage Vault. Unsubscribe whenever.
The more detail you share, the sharper the plan I'll bring to our first call. I read every message myself and reply within 2 business days.
Once I receive your enquiry I'll send a link to my calendar to book a 15-min discovery call at a time that suits you.
15-minute discovery calls are complimentary. Longer paid consulting sessions are also bookable below.
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